Internet searches can also be racist, writes Noble. She cites examples of how words such as "beautiful" and "professor" overwhelmingly yielded images of white people, and how Googling "unprofessional hairstyles for work" threw up pictures of black women – leading to an uproar in 2016. Even searching for "woman" or "girl" results in pictures that are overwhelming white, which are the result of biased practices that were "unthinkingly adopted" from earlier industries and technologies, according to researchers such as Jonathan Cohn, who studies digital culture at the University of Alberta.