A language shift doesn"t happen overnight, but it"s a start. There are many sex educators in the English-speaking world who also believe that we should be adopting vaginal corona too. Our own word comes from the ancient Greek god, Hymen – who, tellingly, was the god of marriage – and myths around the membrane have indelibly tarnished our own word for it. But where the Swedes have found success is that they didn"t only change the word; they explained why they changed the word, too, to young people and medical professionals.